After 13 years working as an art director in advertising agencies (Delvico Bates, S,C,P,F,…, Vitruvio Leo Burnett, FCB Tapsa, Sra. Rushmore), for brands like BMW, adidas, Evax, Coca Cola, Canal+, Pepsi, Lancia, ONCE, PhotoEspaña, Siemens and Vodafone, in late 2006 I decided to start an own business and join Merche Alcalá: Estudio m Barcelona (graphic design + architecture)
Because we are convinced that if you think about a brand together, from the beginning, from every possible perspective, building one discipline on the other, the brand identity becomes really consistent. Imagine what an architect can see in a packaging, or a graphic designer in a wall. We always try to have an emotional link to the costumer, with much more subtle and intangible languages. Call it a feminine approach 🙂
Some really interesting projects came to light in the last 10 years: Happy pills (candy store), Eyescream & friends (monster ice cream with eyes), Plom (art gallery for kids), I+Drink (cocktails and more), Little Big Kids (creative school), etc. Besides this shared projects, I love working for brands mainly in corporate identity projects, packaging and editorial design.
Right now I´m developing my own brand, “Just cool design”, with a range of product designs, that hopefully will be available for shopping online very soon. Stay tuned!