The naming in the first phase should have been “Jules et Jim”, as François Truffaut’s film of the year 62, but due to some disadvantages when registering the name, we decided to change it to “Jules et moi”. We felt it would be nice to reflect this shift in the logo, literally erasing Jim to correct the “moi”. Not that anyone but us would understand this reference, but sometimes this kind of things give depth to the brand and make them more “real”.
The proposal, if approved, has not yet been produced, and for the layouts we used images of photographers Paco and Manolo (thanks!)
Graphic Design: Marion Dönneweg
Client: Emilio Valverde
Photography: Paco y Manolo