This project was developed from the very beginning, even from within the product, a very unique ice cream: a shaved taiwanese style ice cream, with a texture somewhere between sorbet and ice cream.
There was a certain level of complexity for two reasons: first, this type of ice cream is unknown in Europe, implying a teaching job to overcome the initial logic distrust. On the other hand, from the aesthetic criteria about local food, this ice cream is not very attractive, but rather ugly: an amorphous mass of ice cream with lots of sauces and toppings falling above and the sides.
We decided to make a virtue of it by creating a creative strategy around this. We worked up the product working closely with the client (Joad López and Federico Mendoza). We started a “deconstruction” separating the ice cream from the toppings. As key creative twist, we put two sugar eyes on the top of this ice cream mountain, making it a character-monster that looks you in the eyes and immediately gives it life and personality. The effect you get with some simple eyes is just amazing.
Then we developed a very sophisticated packaging but with a very simple and economical solution: a kind of tray that fit the ice cream container and two containers for toppings (jam, chocolate chips, caramel, etc)
From there, the naming came almost alone: Eyescream, making direct reference to ice cream and also to the eyes. We invented a monster and a character for each flavor.
We decided that the selfservice formula would best fit the product. We built wooden low cost boxes, concentrating the whole consumer experience. And we organized a fragmented facade, constructed from a large sign with “legs” that has the ability to break down into a number of signs, when opened to the public. One for the exterior identity and another, when opened, works as informative product menu.
Winner in the category “identity” of the 2013 Restaurant & Bar Design Awards.
Eyescream & friends, the only Spanish project in the identity category of the 2013 Restaurant & Bar Design Awards, was announced as the winner at an award ceremony held at London’s Farmiloe Building on 12 September.
You can find eyescream & friends in Barcelona, Cairo, Dubai, Singapur and Kuwait, and soon in many other locations around the globe.
Creative Direction: Marion Dönneweg, Merche Alcalá
Interiorism: Merche Alcalá
Graphic Design: Marion Dönneweg
Copywriting: Jorge Virgós
Client: Joad López, Federico Mendoza
Production: Sandra Coll
Photography: Daniel Loewe
Plom Gallery is an art gallery for children. It is a container of hundreds of artworks and illustrations. On the one hand we thought that the common denominator of the work of art is its support: paper, symbolically. Here all begins, and stay there all. Black on white (so to speak). On the other hand, we like to think Plom is like a blank sheet of paper, which hides an infinite art world. If we make a hole and peered us to him, we discover a world of color, thousand and one ways of expression. So Plom is a window to look out and discover this infinite universe.
The brand concept is centered on the paper, in the dies as windows, revealing us the art on another plane.
Plom by itself does not exist, does not work alone. It makes sense in conjunction with the artwork. It is a a hole, a window showing the work. Plom is a vehicle of knowledge, a selection criteria.
Creative Direction: Marion Dönneweg, Merche Alcalá
Graphic Design: Marion Dönneweg
Interiorism: Merche Alcalá
Production: Sandra Coll
Client: Martha Zimmermann
Photography: Daniel Loewe
Airpes is a company dedicated to the manufacture and commercialization of weighing systems and handling devices. That means they make things go up and down. They lift anything, even really heavy things.
The logo reflects this in a very subtile and simple way: the “i” point moves upwards, and in the different applications it lies in different sites.
Creative Direction: Marion Dönneweg, Merche Alcalá
Graphic Design: Marion Dönneweg
Interiorism: Merche Alcalá
Production: Sandra Coll
Client: Josep Compte
An investor proposed setting up a shop in the narrowest venue we could imagine. Next to the Cathedral square, on Els Arcs street, between two large buildings, there was a small place available. A really small place. And our client had decided to open up a sweet shop. Fine. We went to the area for an on-site inspection. Much to our surprise and concern we found that in the surroundings there were no trace of any schools nearby with their hordes of certain candy consumers. We had tiny premises in a central spot, the aim of setting up a sweet shop, few children and lots of tourists.
What could we do?
Firstly we recomended our client to focus on candies and come up with a strong concept around candies (we convinced him to forget about softdrinks, chocolates, peanuts or chewing gums). And well, if we couldn’t sell sweets to children we would have to sell them to whomever walked by: adult Barcelona residents and tourists. For this we needed to make sweets interesting for adults. With this frame of mind, we came up with the fact, more or less proven by all, that eating something sweet entails a slight improvement in mood. In this light, sweets are small mouthfuls of happiness. And today mouthfuls of happiness are most necessary for such serious setbacks such as Sundays with no football or more trivial matters such as the unbearable lightness of being. Things being so, we needed a name: Happy Pills.
When it came time to put the idea into practice, we thought it was best to endow it with a “pharmaceutical” touch, so to speak, using vials we tend to associate with aspirin or vitamins.
Indications for use:
Against Monday, the pineapple diet, Sundays without football, football on Sundays with the warming of the earth, washing machines that break without warning, gray days, the PMS, the pitopausia, square roots, the unbearable Lightness of Being, the curls rebels without a cause, the weatherman jinx, the keys are lost alone, the price of housing in general and in particular boredom.
Composition:
3% Sky blue, 5% Lemon yellow, 2% Dirty joke, 4% Black humour, 7% Uncontrollable guffaw, 8% La vie en rose”, 2% Tickling, 7% Oranges from China, 1% Fine British humour, 2% Galician double entendre, 6% Andalusian accent, 9% Last-minute goal, 2% Dawn essence, 7% Ho ho ho, 3% Cotton candy, 2% Aches from laughing, 5% Some like it hot, 4% Rio de Janeiro, 3% Tijuana, 7% John Cleese excipient, 6% Bunch of daisies, 5% Mediterranean Siesta.
We thought it would be a good idea if each person decided which malady the wanted to fight and with what happy pills they would do it, which is why at the shop you take a vial and fill it up with the candies you prefer. After that, they seal the bottle with a tamper-proof cap and let you choose which label best suit your mood, in either Spanish or English.
The success of this case was the result of adverse circumstances to which we had to face. With the change of target and the resulting change in strategy and creative approach, we managed to invent a new product category. In a seemingly static market sector in which it appeared that there was nothing to invent, we present a new product from an existing product. The goodies do not have anything that has no competition, but the idea that accompanies the consumption experience and available to consumers makes them something completely different.
Creative Direction: Marion Dönneweg, Merche Alcalá, Mireia Roda
Graphic Design: Marion Dönneweg, Mireia Roda
Interiorism: Merche Alcalá
Copywriting: Jorge Virgós
Production: Maria Tarrés
Vakuum is emptiness. It is the absence, the beginning, a blank mind. Vakuum is weightless, a place to be suspended, a space which is governed by other laws.
Martin Lippo inaugurates a space dedicated to experimentation / research / excitement / fun / reimagining the haute cuisine. He does to keep learning and surprising. But above all, he does to give a platform to the infinite possibilities offered today by the kitchen. The project is called Vakuum. It is so called because the vacuum is a concept that reflects the place or time when nothing and everything can happen. A magical moment of vertigo and freedom.
"Coge aire. Haz el vacío a tu pensamiento. A todo lo que has aprendido, a cualquier noción preconcebida. Deja fuera a maestros y gurús, técnicas y tendencias. Deja fuera todo lo establecido. Quédate solo con tus manos y tu intuición. Con tu talento y tu vértigo. Abraza el vacío: empieza de cero. Redefine cada elemento y cada herramienta. Todo vuelve a empezar. Todo vuelve a ser posible. Suelta aire."
Creative direction: Marion Dönneweg, Jorge Virgós
Client: Martin Lippo
Photography: Javier Tles
The naming in the first phase should have been “Jules et Jim”, as François Truffaut’s film of the year 62, but due to some disadvantages when registering the name, we decided to change it to “Jules et moi”. We felt it would be nice to reflect this shift in the logo, literally erasing Jim to correct the “moi”. Not that anyone but us would understand this reference, but sometimes this kind of things give depth to the brand and make them more “real”.
The proposal, if approved, has not yet been produced, and for the layouts we used images of photographers Paco and Manolo (thanks!)
Graphic Design: Marion Dönneweg
Client: Emilio Valverde
Photography: Paco y Manolo
Little Big Kids is a bilingual center of creativity for children whose primary goal is to provide activities that stimulate their imagination, knowledge, creativity, values nd respect for the world around them.
Very original workshops are offered caring both its content and its formal aspect: recycling and environment, healthy food, audiovisual (filming a TV show), around the world, art and film.
It´s all about boxes
The visual and constructive concept came in form of cardboard boxes:
We conclude that the most important educational goal, apart from transmitting knowledge, is to stimulate the wonderful innate curiosity that children have. Let them ask the questions and discover the vast world around us. A box is a beautiful metaphor to explain all these little worlds, and seeing a box one can’t help wondering what will be inside and want to open it to reveal the mystery.
Discover the world is like opening boxes: Large and small. Red, white, yellow and green. Cardboard and wood. Some forgotten. Other found. Some known and other surprise (Oooh!). In stack, row or disordered. Will there be inside an ant, an elephant, a chocolate ice cream? A fire engine, the smell of candy or a whistle?
From a more formal point of view, the boxes could contain the workshops materials, we could move them, stack them, etc. The cardboard box is an element that also brought us other defaults: texture (touch), security (children), ease of construction, versatility, plasticity, recycling, and a world of infinite possibilities.
The project was to organize an area of 00 m2, which could develop a series of activities in workshop format, and should also consider the possibility of expanding the project to future franchises, and therefore have a flexible typology.
The space is a house of 85 m2 situated on a landscaped plot of 800 m2 and located in a residential neighborhood. 6 modules are added to organize three prefabricated classrooms of 34 m2 in the garden. Lighten the structure of these “boxes” with glass partitions and creating a walk through the axis becomes a visually open space around which are organized classroom and garden.
Another application of the visual concept (boxes) are the windows, arranging them in piles from the ground. Seen from the inside the windows blend with the real storage boxes that contain the materials for the workshops. Windows are boxes that contain views from inside the outside (garden), and contain views from outside the workshops. No need to order, the disorder is allready organized. The boxes are made keeping its most conventional appearance and marked with the corresponding graphical image.
Creative Direction: Marion Dönneweg, Merche Alcalá
Graphic Design: Marion Dönneweg
Interiorism: Merche Alcalá
Client: Berta Domínguez
Production: Sandra Coll
This is a theater in Madrid, dedicated to the creation and exhibition of performances under the direction of Jose Luis Gomez, who was previously director of the National Drama Center and Spanish Theater.
Concept and design of all the shows throughout the year, and its application to all communication pieces: the program, posters, facade banners, signage and outdoor advertising.
Graphic Design: Marion Dönneweg
Client: Teatro Abadía / Artistic Coordinator: Ronald Brouwer
This company is dedicated to the world of cocktails, but from a modern and innovate approach. The client decided to open a different cocktail bar, with its own life beyond bartending, where the R+D and quality would be the engine of the project, and with the added intention of offering their knowledges through catering, equated to the protocols of good food catering.
From here emerges the naming/concept I+Drink (I+D in Spanish means R+D “Research and Development”) which is not only added to the concept of drinks, but to so many other connotations that help to explain the soul of the brand: I+Love, I+Wow!, I+E-mc2, I+Poison, I+Santiago de Cuba, I+Sinatra, I+Manhattan, I+Yes!, I+Drink on tour (for catering), etc…
They also mantain a spot that serves as laboratory and showroom dedicated to investigate and develop new proposals.
The sign on the façade was adapted so that it could be used (also) as outside bar and so keep the façade as simple as possible.
The idea builds on mobile and transportable modules like “flight cases” (containers for concert instruments, used by both musicians as DJ’s). With this idea and under the “I+Drink on tour” is to communicate, in an implicit way, the service catering and events (the other important aspect of this business). Each module is a independent “cell” for different uses: storage, dishwasher, workstation, beer tap, etc.. And each one is signed by a graphical application with a reference number. So the bar may be used permanently and in a fixed way, or be transported in modules to any type of event.
The sofa is also made of independent modules like pixels which allow almost endless configurations. The client can choose the best combination, depending for example on the number of people.
Winner of the FAD interiorism award 2010
The jury said:
“Merry meet between a good briefing and a good project. A cool and dynamic space, breaking molds and taking on new challenges without any complex. The possibility of moving the local bars for use as catering modules gives it a very contemporary nomad feeling. In short, a complete project: technology, interior design, graphic design, industrial design and a touch of ephemeral freshness. “
Creative Direction: Marion Dönneweg, Merche Alcalá
Interiorism: Merche Alcalá
Graphic Design: Marion Dönneweg
Copywriting: Jorge Virgós
Production: Sandra Coll
The agency * S, C, P, F, … wins Solvia account, the real estate of Banco Sabadell, and asks me the art direction, and above all, to create a different language. The real estate industry tradiotionally is not known for making a very sophisticated communication, and now, thanks to the crisis, is the worst time in history. It is therefore a delicate project.
I created a totally different visual universe from what we are used by real estate style, and presented an art direction based on very simple illustrations, at the beginning in black and white that evolved to more poetic colored illustrations. The tone is serious, thoughtful, poetic, humane and above all, with a lot of empathy with the consumer. I wanted to put ourselves in the shoes of who will buy (rent) a house , with his dreams, fears and expectations. A house is much more than 1oo m2 with three bedrooms, parking and storage. I´s your home.
awards
Laus 2014 (Silver Creatividad publicitaria “Solvia posicionamiento”)
Laus 2014 (Bronze Diseño gráfico “Solvia posicionamiento”)
Laus 2015 (Creatividad publicitaria “Burbuja”)
Laus 2015 (Creatividad publicitaria “Pájaros”)
Laus 2015 (Creatividad publicitaria “Flores”)
CdeC 2014 (Dirección de arte Solvia “Barrio”)
CdeC 2014 (Dirección de arte Solvia “Olas”)
CdeC 2014 (Ilustración Solvia “Barrio”)
CdeC 2014 (Ilustración Solvia“Olas”)
CdeC 2014 (Ideas “Campaña posicionamiento”)
CdeC 2015 (Oro Dirección de arte Solvia “Pájaros”)
CdeC 2015 (Oro Dirección de arte Solvia “Casas con flores”)
CdeC 2015 (Oro Dirección de arte Solvia “Burbujas”)
CdeC 2015 (Bronce Mejor uso de la ilustración Solvia “Pájaros”)
CdeC 2015 (Bronce Mejor uso de la ilustración Solvia “Casas con flores”)
CdeC 2015 (Bronce Mejor uso de la ilustración Solvia “Máquina de escribir”)
Art Direction: Marion Dönneweg
Creative Direction: Toni Segarra, Miguel Madariaga, Marion Dönneweg
Illustration: Carmen Segovia
Photograpy: Roc
Client: *S,C,P,F,…, Banco Sabadell
Mome is an orthodontics center that has landed in Pola de Siero, a town of 12,000 inhabitants in Asturias, the north of Spain.
The services offered are illustrated with different metaphors thar are far away from the usual code of teeth and smiles, and give a note of poetry, humor and closeness.
Graphic Design: Marion Dönneweg
Pok is a mobile content service that lets you create an extensive social network of individuals who are in contact with each other. This will generate a huge connected community.
Our proposal was to create a brand image that represents this community in flux, as a living, growing, transforming, moving and evolving group. The image we create for Pok is not a single, fixed, and changes in each application. There is no single logo, there are many, in the same way every time I connect to Pok, I find a different community.
Graphic Design: Marion Dönneweg, Mireia Roda
Barcelove is a brand for children ‘s bracelets with your phone number laser engraved, perfect for minimizing maternal and paternal anxiety attacks in case they get lost.
“Because only you know what you feel when you see them, but especially when you don’t see them.”
Because the bad news is that children get lost, it happens all the time. Now they are here, and suddenly in the next moment they are gone. Crowded beaches, malls, amusement parks, foreign cities, airports…
The bracelet is 100% silicone, non-allergic, durable and waterproof.
Graphic Design: Marion Dönneweg
Project developed with Aureli Arqué and Pau Calderón
and the interactive agency Minnim
We were asked to communicate the Laus Awards 2007 not being perceived only as a graphic design competition. So we proposed focusing on the idea because behind any artistic creation there is always a concept, an idea: the idea is the beginning of any design, product, advertising … And the Laus awards reward ideas, well done ideas, beautiful ideas, contagious ideas.
Graphic Design: Marion Dönneweg, Mireia Roda
Copywriter: Jorge Virgós
MasterPeace is an award-winning global grassroots non-profit and non-governmental peace movement, currently existing in more than 40 countries around the world.
MasterPeace was launched in 2011, with the aim to mobilize people around the world to use their talent and energy for peace building and togetherness. Through music, arts and dialogue, MasterPeace will help lead the way to a more sustainable world with less (armed) conflict.
The logo is the result of all kind of shapes and colours that together create a music vinyl.
MasterPeace focuses on actively engaging people around the world in peace-building actions. The world has seven billion inhabitants. We view them as seven billion sources of talent and energy. To achieve all that, MasterPeace offers a platform for a large community of Nelsons; social entrepreneurs, volunteers, bloggers, journalists, media, musicians, businesses and active citizens to connect together and support with actions.
By 2013, MasterPeace was awarded by the Secretary General of the United Nations Mr. Ban Ki-moon, the ‘innovation in peace building’ award on behalf of the United Nations Correspondents Association (UNCA).
On May 5, 2010 MasterPeace was first introduced in the Liberation Pop festival in Haarlem, the Netherlands biggest concert to an audience of over 100,000 people.
Graphic Design: Marion Dönneweg
Client: Ilco van der Linde, Mohamed Helmy
The agency Shackleton is responsible for the image of the city of Barcelona for the next four years, and offers us the design of the logo that represents that campaign. The concept is built on a double meaning: “Visc a Barcelona!” means “I live in Barcelona”, and “Visca Barcelona” means “Barcelona rocks”.
Graphic Design: Marion Dönneweg
Client: Shackleton (Aureli Arqué, Francesc Badía, Pipo Virgós)
“Sing for Darfur” is a non-profit movie from film director Johan Kramer, and it´s about the indifference with which our Western world lives the tragedy that occurs in the third world, in this case in Darfur. This is the accompanying 64 page publication.
A pentagram runs throughout the book. This allows to organize all kind of content, both in english and spanish. Also the pentagram represents the twist of the movie, linking different characters throughout the film and the publication.
Graphic Design: Marion Dönneweg
Client: Johan Kramer
Photography: Txema Salvans, Arno Peters
Lust is an adult entertainment production company with a modern, feminine and feminist approach, founded by journalist and audiovisual producer Erika Lust. She asked us to design a guide for women showing porn in a fun and educational way, with sense of humor and above all, good design.
Graphic Design: Marion Dönneweg, Mireia Roda
Art Direction: Marion Dönneweg
Creative Direction: Toni Segarra
Agency: *S,C,P,F,...
